Dear readers,

My name is Shelby Andrews. Last January, our Founder Cody Coulson reached out to me in hopes that I could assist him with his marketing plans for Stop & Smell the Roses. At the time, I was unfamiliar with the cannabis industry and had no idea what CBD was. I was hesitant to get involved in such a new industry full of hot-button topics, but after listening to Cody explain how this plant could help so many people, I decided to take the risk.

Cody and I—along with his passionate team of experts—have spent the past year spreading awareness about hemp-based wellness and building SASTR into a cannabis brand our communities can trust. As a team, we understand that the cannabis industry is new and quickly emerging. That’s why we put such a strong emphasis on educating the public in any way possible.


We want our communities to have access to information about safe consumption, the difference between cannabis strains, and more. We have worked hard to ensure our communities feel like they have a safe confident in SASTR when it comes to gathering information.

We know that small communities in Ontario do not have the same access to cannabis information or safe, reliable cannabis product as those living in the city. We think it’s important to provide this access and opportunity in our small communities.

Working with the SASTR team has been a truly eye-opening experience. Not only has SASTR educated me on the cannabis plant and all the misconceptions surrounding the industry, but Cody and his team have given me the opportunity to wake up each morning and do something that I love.I have never been surrounded by such a passionate, motivated group of people.As the cannabis industry continues to grow, this team is absolutely dedicated to education. Each and every team member spends time researching, studying and sharing their knowledge with our beloved customers.

Now that recreational cannabis has become legal and municipalities will have the opportunity to allow private retailers to sell safe, legal product, we feel it is our duty to educate you on the benefits of this decision.

Keeping cannabis out of the hands of minors

In a smaller community, it is often difficult to keep adult substances out of the hands of minors. By allowing SASTR to be your municipality’s source of recreational cannabis, we can help ensure product stays in the hands of those 19+. 

Our stores will include a secured lobby where customers must present their IDs prior to getting into the actual store. This will ensure no minors are being exposed to product. 

All sales will be to those 19+.

Creating a safe place to purchase recreational cannabis

By providing a safe, reliable storefront to purchase recreational cannabis, we will be eliminating the need for illegal, black market cannabis distributors. 

Creating local job opportunities

Should we be able to sell recreational cannabis, the expansion of our stores would create approximately 25 + positions in your municipality in 2019.

Creating local spending

Shopping local is a large and extremely important part of all of our SASTR communities.By having a local cannabis retailer, residents will not have to travel to a bigger city to purchase their cannabis.

Creating a safe space for you to ask questions and get proper, informed answers

As the cannabis industry continues to grow, it is becoming increasingly important to ensure the public has access to accurate information. When searching online, there is a wide range of conflicting information, opinions and resources. At SASTR, we pride ourselves on providing as much information as possible to our communities.

Here are some of the steps we will be taking to ensure our communities are properly educated:

Before an employee steps foot on our sales floor, they will attend a mandatory training course provided by Lift & Co. in collaboration with MADD Canada. The course will teach them everything they need to know about safe cannabis sales. 

Our stores will feature a concierge program where customers can find their strain based on how they want to feel, what they are using cannabis for and their budget. 

We provide free in-store consultations, where customers have the opportunity to speak one-on-one with one of our industry experts. During the consultation, customers can ask us any and all questions about the hemp and cannabis plants. 

If you have questions about the cannabis industry, private retail or any related topic, contact us!We’re happy to help.